RTBlog
by Tyler Loechner, Staff Writer
A week after Facebook announced that it rode mobile to a successful Q2, fellow social media giant Twitter had similar news. Of its $277 million ad revenue last quarter, 81% … Read the whole story
by Tyler Loechner, Joe Mandese
A year after creating the first Chief Data Officer role inside a major Madison Avenue media shop, GroupM is upping the data ante, elevating … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Beacons are coming to a store near you, in a big way. Following the launch of in-store beacons in North American stores of Lord … Read the whole story
by Tyler Loechner
Feeding the attribution frenzy, mobile ad firm Medialets on Wednesday launched Servo Total Attribution, a new tech that the company says measures all mobile … Read the whole story
COMMENTARY
by Jon Elvekrog
When we place media under the assumption that a person's defining characteristics are their demographics, our ads can never speak to them in terms … Read the whole story
by Tyler Loechner
Shares of Rubicon Project have jumped roughly 25% on Wednesday follow the company's Q2 earnings report on Tuesday. Rubicon announced second quarter revenue of … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Purple Cloud, a mobile communications platform, uses several types of technology to connect consumers to employees at businesses through digital location, messages, voice chat … Read the whole story
by Tyler Loechner
Audience targeting firm Dstillery on Wednesday announced it has closed a $24 million Series C round of financing. The round was led by NewSpring … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
A new report from the McKinsey Global Institute (MGI), China's Digital Transformation: The Internet's impact on productivity and growth, projects that new Internet applications … Read the whole story
by Larissa Faw
Advertising veteran Suhaila Suhimi Hobba is jumping to the media side of the industry as Head of Independent Agencies, a newly created role at … Read the whole story
by Gavin O'Malley
In an effort to improve its social bona fides, data search firm Palantir has agreed to buy social listening shop Poptip. Within Palantir, the … Read the whole story
by Mark Walsh
Yahoo has unveiled an updated version of one of its core properties -- Yahoo Finance -- for iOS and Android devices. The move is … Read the whole story
by Karlene Lukovitz
For weeks leading up to the premiere, Subway -- which describes Fogle's appearance in "Sharknado 2: The Second One" and surrounding promotions as a … Read the whole story