A week after Facebook announced that it rode mobile to a successful Q2, fellow social media giant Twitter had similar news. Of its $277 million ad revenue last quarter, 81% … Read the whole story
A year after creating the first Chief Data Officer role inside a major Madison Avenue media shop, GroupM is upping the data ante, elevating … Read the whole story
Beacons are coming to a store near you, in a big way. Following the launch of in-store beacons in North American stores of Lord … Read the whole story
Feeding the attribution frenzy, mobile ad firm Medialets on Wednesday launched Servo Total Attribution, a new tech that the company says measures all mobile … Read the whole story
When we place media under the assumption that a person's defining characteristics are their demographics, our ads can never speak to them in terms … Read the whole story
Shares of Rubicon Project have jumped roughly 25% on Wednesday follow the company's Q2 earnings report on Tuesday. Rubicon announced second quarter revenue of … Read the whole story
Purple Cloud, a mobile communications platform, uses several types of technology to connect consumers to employees at businesses through digital location, messages, voice chat … Read the whole story
Audience targeting firm Dstillery on Wednesday announced it has closed a $24 million Series C round of financing. The round was led by NewSpring … Read the whole story
A new report from the McKinsey Global Institute (MGI), China's Digital Transformation: The Internet's impact on productivity and growth, projects that new Internet applications … Read the whole story
Advertising veteran Suhaila Suhimi Hobba is jumping to the media side of the industry as Head of Independent Agencies, a newly created role at … Read the whole story
In an effort to improve its social bona fides, data search firm Palantir has agreed to buy social listening shop Poptip. Within Palantir, the … Read the whole story
Yahoo has unveiled an updated version of one of its core properties -- Yahoo Finance -- for iOS and Android devices. The move is … Read the whole story
For weeks leading up to the premiere, Subway -- which describes Fogle's appearance in "Sharknado 2: The Second One" and surrounding promotions as a … Read the whole story