Real-Time Daily Editions for July 2014
Real-Time Daily - Thursday, July 17, 2014
Oracle Puts BlueKai At Center Of Marketing Cloud Lookalike Ad Automation
Walmart Exchange Seems Like Natural Next Step
Outdoor Ad Tech Firm Targets Most Valuable Real Estate Of All: Madison Ave., Launches Agency To Compete With It
Programmatic + Immersive TV Experiences
Simulmedia; Mainak Mazumdar
Twitter Launching Tool For UK Marketers To Tap In To 'Everyday Moments'
Add Big Data To Twitter's 'Everyday Moments' And You Could Go From Real-Time To Next-Time
Adap.tv Granted Patent For 'Conversion Tracking' Of TV Audiences
Google Follows Bing Into Bitcoin Conversions
Apple Sets Sights on Additional Beacon Tech for Retailers
Real-Time Daily - Wednesday, July 16, 2014
Is RTB Becoming Programmatic's 'Scatter' Marketplace?
ABC Signs Interpublic For 'Reserved Programmatic' Trial, Adap.tv Becomes First 'Approved DSP'
The Sky is Definitely Not Falling
Outdoor Ad Tech Firm Targets Most Valuable Real Estate Of All: Madison Ave., Launches Agency To Compete With It
Is 'Public Vs. Private Exchange' The Wrong Question?
adMarketplace Introduces Programmatic Bids For Its Search Marketplace
Don't Pack Up the Social War Room Just Yet
AdRoll Brings Twitter Retargeting To Self-Serve Dashboard
Snapchat Adds Location-Based Features, Brands Consider Options
Why Offline Data Is Key To Online Data Segmentation
Simulmedia; Mainak Mazumdar
Adap.tv Granted Patent For 'Conversion Tracking' Of TV Audiences
Heineken Helps Twitters Users Decide @wherenext
Microsoft's Artificial Intelligence Project Adam
Real-Time Daily - Tuesday, July 15, 2014
E-Pocket Dictionary Gives Digital Marketing Definitions In Real-Time
Smart AdServer Taps Casale For European Demand
Is 'Public Vs. Private Exchange' The Wrong Question?
Human Factors Are Deciding Factors, Not Big Data
The Sky is Definitely Not Falling
LeadiD Sniffs Out Fraudulent Leads With Forensiq
Walmart Exchange Combines Social With Sales Data To Create Retail Leverage With Brands
Marin Software Automates Google, Bing Shopping Ad Creation
TV Programmatic: More than Real-Time Bidding
AdRoll Brings Twitter Retargeting To Self-Serve Dashboard
Heineken Helps Twitters Users Decide @wherenext
Don't Pack Up the Social War Room Just Yet
Accordant Media; Michael Baumgaertner and James Dempsey
Half of Marketers Comfortable With Marketing Automation; Other Half Underfunded
Bauer Media's Digital Commercial Director Expands Role
Amazon Opens Wearable Technology Store
Real-Time Daily - Monday, July 14, 2014
A 2-Part Story About Native And RTB - Part 2 Will Blow Your Mind!
Big Brands To Pose As Unsuspecting Advertisers To Nab Bot Fraud, Study Will Serve As Industry Benchmark
Agencies, Trading Desks and Marketers: Time To Talk About Rebates
Tweeters 'LOL' At LeBron James News But Paint Him In 'Good' Light
How Programmatic Can Amplify Your TV Buys
Travel Advertisers Open Wallets For Summer
Moneyball 2.0
Former Havas Biggies Reunite To Form Digital Media Holding Company, Epperson Named Chief
Inside Trading
Viewability Standards Raise More Questions Than They Answer
Adbrain Lands Abraham From Xaxis
Good Brand Tweets Are Not a Rising, Well, Tide
Digg Still Kicking, Adding New Features
Real-Time Daily - Friday, July 11, 2014
300 Trillion Bytes, 300 Million Sites, 200 Neophytes & 0 Brand Masters
ABC Appoints Dean As First VP Of Programmatic And Data-Driven Sales
GroupM's Strategy To Abandon RTB Is Safe, But Is It Sound?
Former Havas Biggies Reunite To Form Digital Media Holding Company, Epperson Named Chief
The Following Terrorist Video Is Sponsored By The BBC
Ex-Apple Exec Miller Joins Drawbridge Board
Time To Prune The Adtech Bush
RTB House Appoints 3 Regional Directors
Maturity Matters
Mindshare Checks Wearable Tech Vitals With New Life+ Unit
The Earth Isn't Flat
KPI Boutique Ad Agency Launches With Performance Model To Reduce Payment Term Worries
Real-Time Daily - Thursday, July 10, 2014
Real-Time With WebSpectator's Parreira On Using Time As A Metric
Accordant Expands To Europe With London Office
Digital Is NOT A Department
Adaptive Inks Deal With SpotXchange, Turn With Millennial Media
Don't Let The Machines Take Over
PubMatic Appoints Maekawa As Country Manager, Japan
Hyperbabble Of The Day
Microsoft Fine-Tunes Bing Ads Toward Real-Time Reporting, PLA Services
Mobile Isn't As Huge As It's Hyped To Be (Yet) - Here's Why
Vserv.mobi Hires 5 For Southeast Asia Growth
West Cary Group Taps MediaMath, Launches In-House Trading Desk
10 Ways To Damage A Startup
Real-Time Daily - Wednesday, July 9, 2014
'Inflection Point' Calls For Publisher Mobilization
Mobile SSP PubNative Launches After Raising Over $1M
Digital Not Living Up To Its Promise, Say Marketers
Global Ad Growth Poised To Double, Digital's Expansion Begins To Ebb
Programmatic Isn't Ready To Deliver For Brands
West Cary Group Taps MediaMath, Launches In-House Trading Desk
Buzzstarter Chosen For Disney Mentorship Program
TapSense Releases Ebook With Focus On Private RTB Exchanges
Publicis Groupe Scoops Up European Web Service Provider Proximedia
Brand Lessons From The World Cup
Adbrain Lands Abraham As Director Of Data Platforms
Video Viewability: What You Don't Know
Real-Time Daily - Tuesday, July 8, 2014
Making Noise When Twitter Goes 'Silent'
Green Turns To Yahoo7
Why More Brands Are Buying Digital Ads In-House
TubeMogul To Hit NASDAQ At $11 To $13 Per Share
ABC Taps Google For Private Exchange Featuring Mastheads
A Mobile Army of Real-Time Inventory Checkers
2020 Headlines: Programmatic Killed The Salesperson
Marketers Still Not Sold On Native Advertising
Think Mobile, Act Local
Real-Time Daily - Monday, July 7, 2014
Real-Time With GroupM's Ari Bluman
Industry Reacts To Facebook's LiveRail Buy
Sizmek Partners With comScore, Nielsen For Audience Data
PointRoll Taps Vevo Exec As Sales Head
Why Madison Avenue Wants To Swim In The Dark Pool
Desperately Seeking Susan -- And Programmatic Validation
Consumers Embrace World Cup Online -- Marketers, Not So Much
Real-Time Daily - Thursday, July 3, 2014
Pandora Opens Programmatic Box: Real-Time With Jeremy Randol
Facebook Buys Programmatic Video Ad Platform LiveRail
Bidstalk Plugs Into AppFlood Exchange To Reach Chinese Market
Burst Media Inks Deal With Integral Ad Science
Merkle Acquires Rimm-Kaufman Group For Its Data-Driven Talent As A Media Agency
Rocket Fuel Names Shantz VP Of Marketing
IPG Puts Money Where Word-Of-Mouth Is, Uses Price To Measure Social
AP Employs Robot Writers
Does Real-Time Content Marketing Suggest UK Government Gets Digital?
Dynamic Content, Real-Time Triggers & Send Time Optimization: How Sony Computer Entertainment Europe is Using Email
Marketing Just-in-Time
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