RTBlog
by Tyler Loechner, Staff Writer
I went back and took a second look at the recent Winterberry Group/IAB report, which said that over 98% of online publishers are taking a "data-driven, programmatic" approach to audience … Read the whole story
by Tyler Loechner
RTL Group, a large European media company, on Thursday announced it will buy a majority stake in SpotXchange, a supply-side platform (SSP) for programmatic … Read the whole story
COMMENTARY
by Rick Abell
There's no doubting the impact that open exchanges and programmatic buying have had on the advertising landscape. But while unlimited scale for cheap is … Read the whole story
by Tyler Loechner
WPP's Kantar Media on Thursday officially launched the programmatic media planning and buying component available via its SRDS.com platform. Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
German broadcast giant RTL Group announced it's buying 65% of programmatic ad firm SpotXchange for $144 million. It also holds the option to buy … Read the whole story
by Larissa Faw
The World Cup Final had 32.1 million tweets sent during the match between Germany and Argentina. This massive online chatter illustrates a new level … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Advertising Age has posted an article, written by TubeMogul CEO and co-founder Brett Wilson, exploring why "going viral" is no longer every video advertiser's … Read the whole story
by Tyler Loechner
Demand-side platform (DSP) MediaMath on Thursday announced the appointment of Ross McNab as managing director, North America. The company also announced the appointment of … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Marketers have work to do when it comes to convincing consumers to use their GPS on their mobile phones to track their location to … Read the whole story
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by Tyler Loechner
RockYou, a social gaming ad platform, on Thursday announced it has raised $10 million in financing from FastPay. The company also operates a private … Read the whole story
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by Tyler Loechner
Marketing agency Epsilon announced it has partnered with Movable Ink, an email marketing tech company. Read the whole story