RTBlog
by Tyler Loechner, Staff Writer
A recent Madison & Wall report from Pivotal Research's Brian Wieser spells out "why ad tech matters to media," and one of the more important points, in my opinion, is … Read the whole story
by Tyler Loechner
Programmatic's courtship of native advertising continues to roll on. Taboola, a content advertising platform, on Monday announced it has acquired Perfect Market, a supply-side … Read the whole story
COMMENTARY
by Lori Dekker
If you're a marketer reading this article, there's a decent chance you already know that programmatic buying is a uniquely effective tool. The problem? … Read the whole story
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by Tyler Loechner
Demand-side platform (DSP) MediaMath has announced its expansion into Australia and has opened of an office in Sydney. The New York-based company also opened … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
VentureBeat has posted an article written by Matt Westover, general manager of audience suite at Turn, urging markets to "demand more from [their] data." Read the whole story
by Tyler Loechner
Altitude Digital, a Denver-based video and display advertising supply-side platform (SSP), on Monday announced it has closed a credit facility deal with Silicon Valley … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Looking for that jewel in the lazy summer haystack of TV programming? It might be Syfy's second "Sharknado" movie, depending on your current metric … Read the whole story
COMMENTARY
by Xavier Facon
Will mobile, driving showrooming and online purchases, be the end of bricks-and-mortar? I'd argue the opposite: mobile infrastructure can make stores better at all … Read the whole story