RTBlog
Stoddard + Partners, a media group out of Santa Monica, Calif., on Tuesday announced it has created two new attribution tools -- one to measure TV ad effectiveness and the … Read the whole story
Verve Mobile, a mobile ad network, is adopting newer ad technologies. The company on Monday announced the launch of a "programmatic direct" trading platform … Read the whole story
- COMMENTARY
TripleLift CEO Eric Berry envisions native advertising as the means to unlock the premium programmatic opportunity for brand marketers. Leave it to a lawyer … Read the whole story
The Media Rating Council (MRC) recently announced a new initiative focused on curbing digital ad fraud. Specifically, the project intends to "modernize and strengthen … Read the whole story
- COMMENTARY
A new report from PricewaterhouseCoopers says "that advertisers are increasingly looking to programmatic and native solutions to improve display advertising performance," writes Rupert Staines, … Read the whole story
Agency veteran Castree has been in the COO role since 2008 and was CEO at sibling agency Leo Burnett Australia before that. MediaVest is … Read the whole story
"The [Company] [Product] is a revolutionary programmatic RTB platform that integrates [Company's] unique patent-pending LBS technology (the [Company] [Technology] or [acronym]) into our proprietary … Read the whole story
Although the actual dollar value that social media brings to TV programming may still be in dispute, one thing is seemingly true: people are … Read the whole story
- COMMENTARY
The agency world is changing faster than ever before, but TV is not dying, mobile advertising won't change everything, and Twitter is not the … Read the whole story
