RTBlog
by Tyler Loechner, Staff Writer
Stoddard + Partners, a media group out of Santa Monica, Calif., on Tuesday announced it has created two new attribution tools -- one to measure TV ad effectiveness and the … Read the whole story
by Tyler Loechner
Verve Mobile, a mobile ad network, is adopting newer ad technologies. The company on Monday announced the launch of a "programmatic direct" trading platform … Read the whole story
COMMENTARY
by Skip Brand
TripleLift CEO Eric Berry envisions native advertising as the means to unlock the premium programmatic opportunity for brand marketers. Leave it to a lawyer … Read the whole story
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by Tyler Loechner
The Media Rating Council (MRC) recently announced a new initiative focused on curbing digital ad fraud. Specifically, the project intends to "modernize and strengthen … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
A new report from PricewaterhouseCoopers says "that advertisers are increasingly looking to programmatic and native solutions to improve display advertising performance," writes Rupert Staines, … Read the whole story
by Steve McClellan
Agency veteran Castree has been in the COO role since 2008 and was CEO at sibling agency Leo Burnett Australia before that. MediaVest is … Read the whole story
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by Tyler Loechner
"The [Company] [Product] is a revolutionary programmatic RTB platform that integrates [Company's] unique patent-pending LBS technology (the [Company] [Technology] or [acronym]) into our proprietary … Read the whole story
by Wayne Friedman
Although the actual dollar value that social media brings to TV programming may still be in dispute, one thing is seemingly true: people are … Read the whole story
COMMENTARY
by Tom Goodwin, Op-Ed Contributor
The agency world is changing faster than ever before, but TV is not dying, mobile advertising won't change everything, and Twitter is not the … Read the whole story