RTBlog
by Tyler Loechner, Staff Writer
Sizmek, an ad management platform, has made a number of moves in recent months to position itself for a programmatic future, including the launch of a team of RTB specialists … Read the whole story
by Tyler Loechner
Ad management platform Sizmek on Monday announced it has acquired Aerify Media, a mobile tracking and retargeting firm. Sizmek paid $6.25 million in cash … Read the whole story
COMMENTARY
by Ranjith Kumaran
With the Internet of Things (Everything) bearing down on retailers (and everyone), marketing efforts can't just be digitally focused anymore -- they need to … Read the whole story
by Mark Walsh
Mobile ad network Millennial Media on Monday reported revenue increased 18.1% to $67.3 million in the second quarter. Millennial Media has struggled to contend … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Programmatic ad buying began with search engine marketing. Data introduced programmatic audience buying for display, video, television and other media buys. Unlike audience buying, … Read the whole story
by Tyler Loechner
Dstillery, formerly Media6Degrees, is continuing its identity overhaul. The audience targeting firm on Tuesday announced it has opened a new office in midtown Manhattan. Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
The term "real time" is already the first name on the team sheet of any brand marketer hoping to reach second-screener football fans this … Read the whole story
by Laurie Sullivan
Searching for the latest news on George Clooney, Jay Z or Prince George of Cambridge? Microsoft has quietly rolled out SNIPP3T, an iOS app … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Is viewability the solution to digital marketing's fraud and low-quality inventory problems, or just part of the solution? Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Beaconing has been the missing piece in the mobile shopping puzzle. Though based on a small piece of hardware transmission capability, beaconing is about … Read the whole story