RTBlog
by Tyler Loechner, Staff Writer
The new survey results from AOL, which reveal that 90% of ad buyers are using programmatic in some capacity, brought a few things to my attention. First, the report supports … Read the whole story
by Tyler Loechner
Programmatic advertising has woven its way into every channel in marketing, including the most traditional: television. According to a new study from AOL, over … Read the whole story
COMMENTARY
by Skip Brand
The new open and network-based models of programmatic marketing are outperforming the old closed systems. The most striking thing about this is that many … Read the whole story
by Tyler Loechner
Digital ad tech firm Centro this week will announce new and expanded partnerships with several of its publisher partners, including Disney/ABC Television Group, Emmis … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Some 93% of companies believe data is essential to their marketing success, but on average U.S. marketers believe 25% of the data they use … Read the whole story
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by Tyler Loechner
TubeMogul's joint book-running managers for its iPO -- BofA Merrill Lynch, Citigroup and RBC Capital Markets -- have all initiated coverage on TubeMogul stock … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
The Wall Street Journal has posted an article saying that "ad firms are now doing their best to convince clients they have a handle … Read the whole story
by Tyler Loechner
Drawbridge, a cross-device ad targeting firm, on Tuesday announced the appointment of Brian Ferrario as vice president of marketing. Ferrario replaces Daryl McNutt, who … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
If everyone has a mobile device, why is mobile marketing so difficult for marketers? Why are the companies tasked to deliver mobile marketing opportunities … Read the whole story
by Laurie Sullivan
Apple Siri, Google Now, and Microsoft Cortana have some serious competition. The Viv Labs engineering team -- the creators of voice assistant Siri -- … Read the whole story
by Larissa Faw
Dynamic Yield, an automated real-time content optimization engine, is launching a platform that enables online publishers to give readers a personalized news experience by … Read the whole story