RTBlog
by Tyler Loechner, Staff Writer
Given the fact that July is in the heat of the summer, it's no surprise that the 10 most expensive segments on programmatic ad exchanges last month were all travel-related. … Read the whole story
by Tyler Loechner
Two former Visual IQ executives -- Trevor Testwuide (regional VP of sales) and Alison Lohse (VP of channel sales) -- have teamed to launch … Read the whole story
COMMENTARY
by Evan Simeone, Op-Ed Contributor
Though it was released nearly 80 years ago, Charlie Chaplin's "Modern Times" remains the quintessential film about technology and its relationship to control. The … Read the whole story
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by Tyler Loechner
Supply-side platform (SSP) PubMatic on Thursday announced it has appointed Fernando Narcio as regional manager, Latin America. The company has been active in Brazil … Read the whole story
COMMENTARY
by Carin van Vuuren
The digital customer experience now encompasses interaction across devices at various points along the path to purchase, and the journey often begins on one … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Thanks to beacons, mannequins are becoming live, interactive shopping locations. As with other beacon programs, a new one just launched in the U.K. wakes … Read the whole story
COMMENTARY
by Felix Zeng
Advertisers, DSPs and agency trading desks are asking publishers for the first look at publishers' inventory. These clients, in return for bigger buys, are … Read the whole story
by Steve McClellan
In its latest forecast, the WPP media arm projects a 4.5% gain in global spending this year to $534 billon with 5% more growth … Read the whole story
by Gavin O'Malley
Gaining entree to an increasingly coveted community, Vevo is partnering with Pinterest. Vevo will be adding Pin It to the existing sharing options alongside … Read the whole story
by Gavin O'Malley
Continuing its acquisition tear, Sprinklr has agreed to buy social marketing veteran TBG Digital. The social media management firm said the addition of TBG … Read the whole story