Given the fact that July is in the heat of the summer, it's no surprise that the 10 most expensive segments on programmatic ad exchanges last month were all travel-related. … Read the whole story
Two former Visual IQ executives -- Trevor Testwuide (regional VP of sales) and Alison Lohse (VP of channel sales) -- have teamed to launch … Read the whole story
Though it was released nearly 80 years ago, Charlie Chaplin's "Modern Times" remains the quintessential film about technology and its relationship to control. The … Read the whole story
Supply-side platform (SSP) PubMatic on Thursday announced it has appointed Fernando Narcio as regional manager, Latin America. The company has been active in Brazil … Read the whole story
The digital customer experience now encompasses interaction across devices at various points along the path to purchase, and the journey often begins on one … Read the whole story
Thanks to beacons, mannequins are becoming live, interactive shopping locations. As with other beacon programs, a new one just launched in the U.K. wakes … Read the whole story
Advertisers, DSPs and agency trading desks are asking publishers for the first look at publishers' inventory. These clients, in return for bigger buys, are … Read the whole story
In its latest forecast, the WPP media arm projects a 4.5% gain in global spending this year to $534 billon with 5% more growth … Read the whole story
Gaining entree to an increasingly coveted community, Vevo is partnering with Pinterest. Vevo will be adding Pin It to the existing sharing options alongside … Read the whole story
Continuing its acquisition tear, Sprinklr has agreed to buy social marketing veteran TBG Digital. The social media management firm said the addition of TBG … Read the whole story