RTBlog
by Tyler Loechner, Staff Writer
The recent Forrester Consulting study that says 62% of local publishers are using programmatic had another revealing insight: 11% of the 100 U.S. publisher respondents don't know if they are … Read the whole story
COMMENTARY
by Jeff Green
At the recent OMMA RTB conference, I was thrilled to speak to a crowd of practitioners ready to take the next step in growing … Read the whole story
by Tyler Loechner
Nearly two-thirds (62%) of local publishers are selling inventory via programmatic, according to a recent Forrester Consulting study. The number one method for programmatic … Read the whole story
COMMENTARY
by Walt Horstman
Programmatic TV is the combination of audience data and automated execution to make TV planning, buying, optimizing and reporting smarter and more effective. Over … Read the whole story
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by Tyler Loechner
Vantage Media, a supply-side platform (SSP) and ad exchange operator, has announced it now supports the creation of private marketplaces for programmatic ad trading. … Read the whole story
by Larissa Faw
ComScore's Digital Analytix video publishing system is integrating with thePlatform, a video publishing company, to offer what the companies believe is a better understanding … Read the whole story