RTBlog
by Tyler Loechner, Staff Writer
Madison Avenue is swimming in "dark pools," and consumers are turning the lights off themselves, at least in social. Speaking at the Mobile Insider Summit on Monday, Richard Rabbat, Tango's … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Nancy Mullahy, CEO of IMS, is on the cutting edge of today's media transformation as agencies grapple with understanding the ever-expanding consumer choices of … Read the whole story
by Tyler Loechner
AppNexus, a programmatic ad platform, on Monday received a $60 million investment from a Boston-based public equity and asset management firm. The investment values … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Kevin Wassong, CEO of Lin Mobile, kicked off the Mobile Insider Summit in Tahoe, Calif., this week by likening mobile advertising to the Martha … Read the whole story
by Tyler Loechner
Shift, a marketing software company with a focus on social, on Monday announced the appointment of Andrea Wolinetz as VP of agency partnerships, a … Read the whole story
by Wayne Friedman
TV advertising system manager/provider BlackArrow has added an update to its Advance Advertising System with an "audience-based frequency capping" component, allowing clients to set … Read the whole story
by Laurie Sullivan
Some 63% of marketers plan to improve marketing strategies through customer segmentation and targeting, but only 6% see themselves as leaders in Big Data … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Listening to Forrester Research's VP, Principal Analyst, Julie Ask, give a keynote at the Mobile Insider Summit in Tahoe, Calif., one realizes that consumers … Read the whole story