Madison Avenue is swimming in "dark pools," and consumers are turning the lights off themselves, at least in social. Speaking at the Mobile Insider Summit on Monday, Richard Rabbat, Tango's … Read the whole story
Nancy Mullahy, CEO of IMS, is on the cutting edge of today's media transformation as agencies grapple with understanding the ever-expanding consumer choices of … Read the whole story
AppNexus, a programmatic ad platform, on Monday received a $60 million investment from a Boston-based public equity and asset management firm. The investment values … Read the whole story
Kevin Wassong, CEO of Lin Mobile, kicked off the Mobile Insider Summit in Tahoe, Calif., this week by likening mobile advertising to the Martha … Read the whole story
Shift, a marketing software company with a focus on social, on Monday announced the appointment of Andrea Wolinetz as VP of agency partnerships, a … Read the whole story
TV advertising system manager/provider BlackArrow has added an update to its Advance Advertising System with an "audience-based frequency capping" component, allowing clients to set … Read the whole story
Some 63% of marketers plan to improve marketing strategies through customer segmentation and targeting, but only 6% see themselves as leaders in Big Data … Read the whole story
Listening to Forrester Research's VP, Principal Analyst, Julie Ask, give a keynote at the Mobile Insider Summit in Tahoe, Calif., one realizes that consumers … Read the whole story