RTBlog
by Tyler Loechner, Staff Writer
Mobile advertising is growing, but how are marketers measuring it? At the Mobile Insider Summit in Lake Tahoe, Calif., a group of panelists noted that mobile marketers don't have an … Read the whole story
by Tyler Loechner
Clypd, a supply-side platform (SSP) for programmatic TV, on Tuesday announced it has added Deal ID technology to its platform. "Deal ID" is a … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Big themes at this week's Mobile Insider Summit? The new expectation of "instant"; the crying need for cross-screen tracking and seamless experiences; the role … Read the whole story
by Steve McClellan
The WPP shop has completely revamped its internship program to focus on the science side of the evolving agency business. The development comes amid … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Predictive bid optimization will change search marketing -- but not the predictive bid optimization we know today. So I asked IgnitionOne President Roger Barnette … Read the whole story
by Steve McClellan
WPP's Mindshare North America has struck a non-exclusive deal with content marketing platform Percolate, the companies have confirmed. The WPP shop will use the … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Mobile and social go hand in hand, in part because consumers have a hard time not sharing when they have a mobile device at … Read the whole story
by Tyler Loechner
Programmatic video ad platform TubeMogul on Wednesday announced it has inked a partnership with Integral Ad Science that will bring Integral's viewability measurement and … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Is there a correlation between Google's use of Dutch auction when taking the company through an initial public offering (IPO) and the AdWords auction … Read the whole story
by Erik Sass
Jelli's programmatic platform for broadcast radio advertising is growing, with the addition this week of seven new stations across the country, including major properties … Read the whole story
by Wayne Friedman
TV advertising system manager/provider BlackArrow has added an update to its Advance Advertising System with an "audience-based frequency capping" component, allowing clients to set … Read the whole story
by Wendy Davis
AOL has unveiled a new privacy policy specifying that the company's properties -- including the recently acquired Gravity -- don't honor the do-not-track requests … Read the whole story
by Mark Walsh
The Internet of Things is still early in the hype cycle, generating a lot of buzz in marketing circles around the potential for reaching … Read the whole story
by Laurie Sullivan
The Xbox One Tuesday will introduce Reddit and MTV apps to the system, as well as increase functions and tools for Google's YouTube Twitch … Read the whole story