Mobile advertising is growing, but how are marketers measuring it? At the Mobile Insider Summit in Lake Tahoe, Calif., a group of panelists noted that mobile marketers don't have an … Read the whole story
Clypd, a supply-side platform (SSP) for programmatic TV, on Tuesday announced it has added Deal ID technology to its platform. "Deal ID" is a … Read the whole story
Big themes at this week's Mobile Insider Summit? The new expectation of "instant"; the crying need for cross-screen tracking and seamless experiences; the role … Read the whole story
The WPP shop has completely revamped its internship program to focus on the science side of the evolving agency business. The development comes amid … Read the whole story
Predictive bid optimization will change search marketing -- but not the predictive bid optimization we know today. So I asked IgnitionOne President Roger Barnette … Read the whole story
WPP's Mindshare North America has struck a non-exclusive deal with content marketing platform Percolate, the companies have confirmed. The WPP shop will use the … Read the whole story
Mobile and social go hand in hand, in part because consumers have a hard time not sharing when they have a mobile device at … Read the whole story
Programmatic video ad platform TubeMogul on Wednesday announced it has inked a partnership with Integral Ad Science that will bring Integral's viewability measurement and … Read the whole story
Is there a correlation between Google's use of Dutch auction when taking the company through an initial public offering (IPO) and the AdWords auction … Read the whole story
Jelli's programmatic platform for broadcast radio advertising is growing, with the addition this week of seven new stations across the country, including major properties … Read the whole story
TV advertising system manager/provider BlackArrow has added an update to its Advance Advertising System with an "audience-based frequency capping" component, allowing clients to set … Read the whole story
AOL has unveiled a new privacy policy specifying that the company's properties -- including the recently acquired Gravity -- don't honor the do-not-track requests … Read the whole story
The Internet of Things is still early in the hype cycle, generating a lot of buzz in marketing circles around the potential for reaching … Read the whole story
The Xbox One Tuesday will introduce Reddit and MTV apps to the system, as well as increase functions and tools for Google's YouTube Twitch … Read the whole story