RTBlog
by Joe Mandese
Dale is Old English for valley, although they still use the term up in Yorkshire, England where I spent most of the last two weeks walking down them, up some … Read the whole story
by Tyler Loechner
Programmatic video ad platform TubeMogul on Tuesday announced it has expanded into Latin America with the opening of offices in Mexico and Brazil. The … Read the whole story
COMMENTARY
by Dean Vegliante , Op-Ed Contributor
Programmatic media spend will hit $9.8 billion in the U.S. this year, according to Magna Global, proof that major brands and agencies are finally … Read the whole story
by Laurie Sullivan
IgnitionOne has appointed Jon Baron to chief revenue officer. The London-based cofounder of attribution company TagMan will oversee global sales efforts and will work … Read the whole story
COMMENTARY
by Ken Beaulieu, Op-Ed Contributor
Aaron Fetter, director of the Insights and Analytics Solutions Center at Kellogg, explains how technology and data are impacting measurement and customer targeting, the … Read the whole story
by Joe Mandese
In another telling signal that the global ad expansion may be running out of steam, a global tracking study of the confidence of marketers … Read the whole story
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by Richard Whitman, Columnist
So by now you've all seen hundreds of those #ALSicebucketchallenge videos, right? You know the ones. People on Instagram, Facebook and Twitter promising to … Read the whole story
by Steve McClellan
The WPP shop has completely revamped its internship program to focus on the science side of the evolving agency business. The development comes amid … Read the whole story
COMMENTARY
by Sean Bowen
The world of location-based data demands application performance and speed at scale, especially if such marketing initiatives want to ensure the right data is … Read the whole story