RTBlog
by Tyler Loechner, Staff Writer
Real-time marketers want to be with it. They want to tweet about the show consumers are watching or send a Facebook message about tonight's event. In short, real-time marketers want … Read the whole story
by Tyler Loechner
Business Insider this week announced it has partnered with Rubicon Project to launch a global private exchange for programmatic media trading. It's a multi-year … Read the whole story
COMMENTARY
by Skip Brand
If IBM's computer, Deep Blue, can beat chess masters and their follow-up, Watson, can win on "Jeopardy," when can the "premium robot" Sherlock help … Read the whole story
by Tyler Loechner
Video ad tech company Tremor Video on Thursday announced the appointment of Manish Jha as president, publisher platforms. He will oversee the company's launch … Read the whole story
COMMENTARY
by Ari Rosenberg, Op-Ed Contributor
What bothers me the most about the online advertising industry is the amount of bullshit we shovel into it. Maybe you can make a … Read the whole story
by Laurie Sullivan
Marin Software wants to make it as easy and transparent to purchase display and video advertising as it is for search engine marketing. In … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Chief Programmatic Officer -- or CPO -- is a new addition to the c-suite, writes Advertising Age, pointing to the New York Times, Washington … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
With back-to-school shopping in full swing, there's a flood of new research analyzing the impact and influence of mobile devices on all that shopping. … Read the whole story