RTBlog
by Tyler Loechner, Staff Writer
Last week's Social Media Insider Summit and Mobile Insider Summit both touched on Facebook and Twitter, and what the two competitors offer marketers in terms of ad stacks. And while … Read the whole story
by Tyler Loechner
Ozone Media, an ad tech company headquartered in India, on Monday announced it has partnered with AppNexus. "AppNexus will be providing inventory access for … Read the whole story
COMMENTARY
by Charles Cantu, Op-Ed Contributor
Using a demand-side platform is a great way to buy ad impressions because DSPs simplify the buying process for marketers and their clients. Unfortunately, … Read the whole story
by Karlene Lukovitz
The first episode of "Fanta for the Funny," launched Aug. 15, pulled more than 270,000 views on CollegeHumor.com and YouTube in its first week, … Read the whole story
COMMENTARY
by Volker Ballueder
It is digital, computers for that matter, that can help us figure out what's happening and visualise trends. Strava recently mapped all their collected … Read the whole story
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by Gavin O'Malley
In anticipation of an increasingly fragmented social landscape, marketers are spending more time trying to figure out networks not named Facebook or Twitter. Instagram … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Oversaturation of TV and online advertisements never really bothers me because I don't watch much television and I turn a blind eye to annoying … Read the whole story
by Steve McClellan
Orion Holdings, part of IPG Mediabrands, has appointed Sally Preston president, North America of its media investment arm Orion Capital. Preston previously worked at … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
A new post from Marketing Land gives marketers a "primer on programmatic advertising," writing that "it's okay to give up control to focus on … Read the whole story
COMMENTARY
by Lauren Kade
I know from experience working at a nonprofit that money for advertising is always tight. I am often confronted with tough decisions of what … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Advertising Age has posted an article, written by Doug Miller, VP of analytics at Rocket Fuel, explaining how marketers should set KPIs in the … Read the whole story