Last week's Social Media Insider Summit and Mobile Insider Summit both touched on Facebook and Twitter, and what the two competitors offer marketers in terms of ad stacks. And while … Read the whole story
Ozone Media, an ad tech company headquartered in India, on Monday announced it has partnered with AppNexus. "AppNexus will be providing inventory access for … Read the whole story
Using a demand-side platform is a great way to buy ad impressions because DSPs simplify the buying process for marketers and their clients. Unfortunately, … Read the whole story
The first episode of "Fanta for the Funny," launched Aug. 15, pulled more than 270,000 views on CollegeHumor.com and YouTube in its first week, … Read the whole story
It is digital, computers for that matter, that can help us figure out what's happening and visualise trends. Strava recently mapped all their collected … Read the whole story
In anticipation of an increasingly fragmented social landscape, marketers are spending more time trying to figure out networks not named Facebook or Twitter. Instagram … Read the whole story
Oversaturation of TV and online advertisements never really bothers me because I don't watch much television and I turn a blind eye to annoying … Read the whole story
Orion Holdings, part of IPG Mediabrands, has appointed Sally Preston president, North America of its media investment arm Orion Capital. Preston previously worked at … Read the whole story
A new post from Marketing Land gives marketers a "primer on programmatic advertising," writing that "it's okay to give up control to focus on … Read the whole story
I know from experience working at a nonprofit that money for advertising is always tight. I am often confronted with tough decisions of what … Read the whole story
Advertising Age has posted an article, written by Doug Miller, VP of analytics at Rocket Fuel, explaining how marketers should set KPIs in the … Read the whole story