RTBlog
by Tyler Loechner, Staff Writer
It was 32% cheaper to buy ads on social channels in Q2 compared to Q1, per Neustar's Q2 2014 Media Intelligence Report, released today. As was the case with previous … Read the whole story
by Tyler Loechner
Turn, a company with both a demand-side platform (DSP) and data management platform (DMP), has upped its ante on programmatic TV via a partnership … Read the whole story
COMMENTARY
by Richard Jalichandra
A recent op-ed asked the following question: After reading reports that "Procter & Gamble plans to buy 70-75% of its U.S. digital media using … Read the whole story
by Joe Mandese
Despite an apparent slowdown in the expansion of the advertising economy in recent quarters, U.S. ad spending is now projected to grow 4.9% next … Read the whole story
-
by Thom Forbes
While the television industry celebrated itself last night on broadcast television with host Seth Meyers remarking on the irony of the Emmy's honoring so … Read the whole story
by Tyler Loechner
Adform, a Denmark-based ad tech company, on Monday announced the appointment of Nerissa MacDonald as VP of global revenue. She was formerly associate VP … Read the whole story
COMMENTARY
by Mike Donahue, Op-Ed Contributor
The demand chain is simplicity on steroids -identify the right message, deliver the right experience. What consumers demand (or at least want), and it's … Read the whole story
by Laurie Sullivan
The mystery of who would acquire Twitch Interactive ended Monday after the company, along with its new parent, Amazon, confirmed the acquisition of the … Read the whole story
COMMENTARY
by Thomas Husson
Marketers at retail companies were the first to test beacons and implement in-store marketing, but now marketers in other industries, including fast-moving consumer goods, … Read the whole story
by Tyler Loechner
Live Nation, a live event (i.e. concerts) promotion company, on Monday announced the appointment of Mike Finnegan as VP of programmatic and product innovation, … Read the whole story
COMMENTARY
by Catharine P. Taylor
I'm reporting from the Social Media Insider Summit at the Resort at Squaw Creek in Lake Tahoe. Currently I'm looking at an unobstructed view … Read the whole story
by Aaron Baar
Having attracted 13.5 million views last year, Season Two of the mockumentary has been expanded to 13 total episodes (five more than last year), … Read the whole story