RTBlog
by Tyler Loechner, Staff Writer
Marketers spent the most on mobile RTB campaigns between 7 p.m. and 9 p.m. (ET) last quarter. This indicates that "prime time" for mobile devices is similar to prime time … Read the whole story
by Joe Mandese
The world's largest buyer of media, WPP Group, is repositioning itself as the world's largest buyer of audiences. That's the perspective some Wall Street … Read the whole story
COMMENTARY
by Jen Sargent
Programmatic advertising has gotten a lot of press recently. Many companies in the category are getting funded by VCs, and one has even become … Read the whole story
by Tyler Loechner
Global mobile real-time bidding (RTB) spend increased 69% in Q2 2014 compared to Q1, according to Smaato's most recent Global Mobile RTB Insights report. … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Advertising Age has posted an article that covers the convergence of programmatic technologies and native advertising, and what brands can do to "remain human" … Read the whole story
by Tyler Loechner
Programmatic video ad platform TubeMogul on Tuesday released its Q2 2014 financial results, announcing that it pulled in $28.7 million in revenue -- up … Read the whole story
by Tyler Loechner
Content marketing platform OneSpot on Tuesday announced it now supports content retargeting on Facebook, including via the Facebook Exchange (FBX). OneSpot's platform lets advertisers … Read the whole story
by Laurie Sullivan
Millward Brown announced Tuesday the acquisition of InsightExpress, which focuses on media analytics for brand marketers. It puts new technology including programmatic measurement, talent … Read the whole story
by Joe Mandese
Despite an apparent slowdown in the expansion of the advertising economy in recent quarters, U.S. ad spending is now projected to grow 4.9% next … Read the whole story
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by Richard Whitman, Columnist
Now here's a little item that might start a trend. Because, as we all know, everyone in this business copies everyone else. Not that … Read the whole story