Marketers spent the most on mobile RTB campaigns between 7 p.m. and 9 p.m. (ET) last quarter. This indicates that "prime time" for mobile devices is similar to prime time … Read the whole story
The world's largest buyer of media, WPP Group, is repositioning itself as the world's largest buyer of audiences. That's the perspective some Wall Street … Read the whole story
Programmatic advertising has gotten a lot of press recently. Many companies in the category are getting funded by VCs, and one has even become … Read the whole story
Global mobile real-time bidding (RTB) spend increased 69% in Q2 2014 compared to Q1, according to Smaato's most recent Global Mobile RTB Insights report. … Read the whole story
Advertising Age has posted an article that covers the convergence of programmatic technologies and native advertising, and what brands can do to "remain human" … Read the whole story
Programmatic video ad platform TubeMogul on Tuesday released its Q2 2014 financial results, announcing that it pulled in $28.7 million in revenue -- up … Read the whole story
Content marketing platform OneSpot on Tuesday announced it now supports content retargeting on Facebook, including via the Facebook Exchange (FBX). OneSpot's platform lets advertisers … Read the whole story
Millward Brown announced Tuesday the acquisition of InsightExpress, which focuses on media analytics for brand marketers. It puts new technology including programmatic measurement, talent … Read the whole story
Despite an apparent slowdown in the expansion of the advertising economy in recent quarters, U.S. ad spending is now projected to grow 4.9% next … Read the whole story
Now here's a little item that might start a trend. Because, as we all know, everyone in this business copies everyone else. Not that … Read the whole story