RTBlog
by Tyler Loechner, Staff Writer
Summer is crawling to its unofficial close -- Labor Day is Monday -- and like last summer, I have provided a rundown of what occurred in the programmatic space these … Read the whole story
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by Tyler Loechner
Mediassociates, a Connecticut-based media-buying agency, this week announced a partnership with ad tech firm FuturesMedia to support "programmatic TV" media-buying. "The technology enables us … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Content may be king, but the future of media buying in a digital world will be founded on audience, not content. Powered by audience … Read the whole story
by Laurie Sullivan
Google on Thursday released three reporting and optimization tools for retailers using the DoubleClick Search Commerce Suite aimed at supporting Shopping Campaigns. The tools … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Twitch just sold for $1 billion dollars. That's not really news. We've become inured to the never-ending stream of tech acquisitions that instantly transforms … Read the whole story
by Mark Walsh
Facebook is expanding mobile targeting further by allowing marketers to tailor ads based on the speed of a user's network connection -- 2G, 3G … Read the whole story
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by Gavin O'Malley
There has been a lot made of the connection -- or lack thereof -- between social media and TV viewership and ratings. Adding to … Read the whole story