RTBlog
by Tyler Loechner, Staff Writer
Television advertising is the standard bearer for "traditional" trading, but marketers are rapidly introducing new technologies to make TV ad-buying new again. How well the reinvention works and how
far … Read the whole story
COMMENTARY
by Lawrence Herman
Does automated ad buying mean cutting out all human interaction in the process? With the perceived economic benefits of programmatic buying, more marketers are … Read the whole story
by Tyler Loechner
Sociomantic, an ad retargeting firm, on Tuesday announced the appointment of Price Phillips as VP of sales, North America. He will be based in … Read the whole story
COMMENTARY
by Joel Melby
Programmatic TV advertising has become a hot topic over the past year, but what does it really mean? The digital advertising players have been … Read the whole story
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by Tyler Loechner
Iponweb, an ad tech provider, on Friday announced it has signed an agreement to acquire Adternity GmbH, per a release. Adternity describes itself as … Read the whole story
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by Tyler Loechner
"The marriage of [Company 1's] customized media trading technology, with [Company 2's] front-end capabilities is an extremely powerful..." Read the whole story
by Joe Mandese
While the ad industry has embraced conventional audience ratings as a method for determining the reach of their online ad campaigns, new trend data … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
VentureBeat has posted an article calling programmatic ad buying "advertising's new addiction," writing that it "has permeated every media platform and brand marketers are … Read the whole story
by Steve McClellan
It's the latest in a string of M&A deals in South Africa, one of the fastest-growing advertising markets with projected growth of 20% this … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Sometimes digital marketers can concentrate on pointless questions and ignore the real lessons staring them in the face. Was the ice bucket challenge a … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Tablet ads, app ads and video-laden rich media handily drive performance in mobile advertising, according to aggregated Q1/Q2 metrics from ad-serving platform Medialets. Read the whole story