RTBlog
by Tyler Loechner, Staff Writer
Digital advertising's viewability problem is getting bigger when it comes to display ads, and the Media Rating Council (MRC) standard for video ads -- which went into effect in late … Read the whole story
by Tyler Loechner
Video ad platform Mixpo on Wednesday announced it has acquired ShopIgniter, a social mobile advertising firm. The acquisition blends three of the fastest-growing areas … Read the whole story
by Tyler Loechner
Adform, a Denmark-based ad tech company, on Wednesday announced the launch of a new ad fraud detection technology dubbed Bearskin. The tech will be … Read the whole story
by Tyler Loechner
PointRoll, a Gannett company, on Wednesday announced the appointment of John Galvin as its chief technology officer. He replaces Brian Goss, who left PointRoll … Read the whole story
by Laurie Sullivan
The Google Quantum Artificial Intelligence Lab has announced that Google will partner with John Martinis and his team at UC Santa Barbara to build … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
The biggest challenge right now for agencies is how to automate digital display without making their advertising clients feel like they're being ripped off, … Read the whole story
COMMENTARY
by Jasper Spijkstra
Ever-changing online behavior is why the approach an ad-tech company takes in these situations will determine what the future will look like when we … Read the whole story
COMMENTARY
by Jonathan Lenaghan
While it's easy to write off fraud as a rare occurrence and simply focus on accuracy when selling to media buyers, mobile ad providers … Read the whole story