Digital advertising's viewability problem is getting bigger when it comes to display ads, and the Media Rating Council (MRC) standard for video ads -- which went into effect in late … Read the whole story
Video ad platform Mixpo on Wednesday announced it has acquired ShopIgniter, a social mobile advertising firm. The acquisition blends three of the fastest-growing areas … Read the whole story
Adform, a Denmark-based ad tech company, on Wednesday announced the launch of a new ad fraud detection technology dubbed Bearskin. The tech will be … Read the whole story
PointRoll, a Gannett company, on Wednesday announced the appointment of John Galvin as its chief technology officer. He replaces Brian Goss, who left PointRoll … Read the whole story
The Google Quantum Artificial Intelligence Lab has announced that Google will partner with John Martinis and his team at UC Santa Barbara to build … Read the whole story
The biggest challenge right now for agencies is how to automate digital display without making their advertising clients feel like they're being ripped off, … Read the whole story
Ever-changing online behavior is why the approach an ad-tech company takes in these situations will determine what the future will look like when we … Read the whole story
While it's easy to write off fraud as a rare occurrence and simply focus on accuracy when selling to media buyers, mobile ad providers … Read the whole story