RTBlog
by Tyler Loechner, Staff Writer
At MediaPost's recent Mobile Insider Summit in Lake Tahoe, Calif., I had the opportunity to meet Joe McCaffrey, planning director and head of social at Huge, a marketing and advertising … Read the whole story
by Tyler Loechner
Programmatic video ad platform TubeMogul on Friday announced it has been named a certified partner of Nielsen's mobile Online Campaign Ratings (OCR). Starcom MediaVest … Read the whole story
COMMENTARY
by Jeremy Ozen
Recently Ethan Zuckerman wrote in The Atlantic that he had "come to believe that advertising is the original sin of the web." It's a … Read the whole story
by Tyler Loechner
Data management platform (DMP) eXelate has announced the appointment of Frannie Danzinger as VP of strategic solutions. Danzinger joins eXelate from Bizo, a B2B … Read the whole story
COMMENTARY
by Arthur Muldoon, Op-Ed Contributor
There is a particular school of thought in ad tech that espouses the point of view that brands should refrain from "helicopter marketing" in … Read the whole story
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by Tyler Loechner
Rocket Fuel on Friday announced the completion of its acquisition of [x+1], a programmatic ad tech company with both a demand-side platform (DSP) and … Read the whole story
COMMENTARY
by Justin Evans
The television industry right now is very lucky. It is being challenged by a host of technology and business innovations shorthanded with the term … Read the whole story
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by Tyler Loechner
Neustar has partnered with comScore to bring validated Campaign Essentials (vCE) to its marketing analytics platform. Perhaps the largest aspect of the partnership is … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Mention the Search Engine Marketing Professional Organization among friends and colleagues, and you won't have positive feedback. Some call it an obsolete dinosaur. Board … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
More routine shopping activity is migrating to mobile. As consumers continuously shop throughout The Mobile Shopping Life Cycle, various actions that have been done … Read the whole story