MediaPost Publications - Real-Time Daily 09/09/2014

RTBlog

Think Before You Tweet: Hashtags Are Not Invitations

by Tyler Loechner, Staff Writer

"A million apologies. Did not read what the hashtag was about before posting." I feel like this blog post could start and end with that quote from DiGiorno Pizza's official … Read the whole story

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DoubleVerify Ups Video Game, Launches Suite Of Video Ad Quality Tools
by Tyler Loechner
DoubleVerify on Monday announced the launch of Video+, a suite of digital video ad quality tools intended to help marketers combat fraud and other … Read the whole story
COMMENTARY
Programmatic Rocks, But Don't Ignore The Gold Nuggets
by Gary Mittman
Programmatic clearly works, and it delivers real value to a lot of advertisers. But there are plenty of nooks and crannies that mainstream programmatic … Read the whole story

App Analytics Company Adjust Raises $7.6M, Taps Bonham To Lead Asian Expansion
by Tyler Loechner
Adjust, a Berlin, Germany-based app attribution and analytics company, on Monday announced it has closed a $7.6 million Series C round of funding. The … Read the whole story
COMMENTARY
Programmatic's 'Bad Actors' Are Running Out Of Time
by Tyler Loechner, Staff Writer
ClickZ has posted an article written by Adam Epstein, president and COO at adMarketplace, which notes that programmatic is "awesome" because it's now needed … Read the whole story
Collective To Relocate To Times Square
by Tyler Loechner
Collective, a programmatic ad company, last week announced it will be relocating its New York headquarters at the end of the month. The company … Read the whole story
COMMENTARY
Global Marketers Speak Out About Programmatic -- The Industry Better Listen
by Maarten Albarda, Featured Contributor
Much has been made over the last 12 months about the rise and rise of programmatic advertising: Its shady practices are scamming advertisers out … Read the whole story
Russia's Search Engine Yandex Gains Marin Support In Midst Of Political Turmoil
by Laurie Sullivan
Political turmoil in Russia has not stopped U.S. and European companies from running paid-search advertisements in the country on Russia's most popular search engine, … Read the whole story
COMMENTARY
Programmatic Backlash - The 5 Questions Brands Want Agencies To Answer
by Sean Hargrave, Staff Writer
Today's news from the World Federation of Advertisers that nearly three in four advertisers prefer traditional media buying over programmatic shows the deep concerns … Read the whole story
AOL Debuts New Mobile Ad Format
by Mark Walsh
AOL is expanding its lineup of rich media mobile ads with a new full-page, interstitial unit aimed at attracting brand advertising dollars. The new … Read the whole story