"A million apologies. Did not read what the hashtag was about before posting." I feel like this blog post could start and end with that quote from DiGiorno Pizza's official … Read the whole story
DoubleVerify on Monday announced the launch of Video+, a suite of digital video ad quality tools intended to help marketers combat fraud and other … Read the whole story
Programmatic clearly works, and it delivers real value to a lot of advertisers. But there are plenty of nooks and crannies that mainstream programmatic … Read the whole story
Adjust, a Berlin, Germany-based app attribution and analytics company, on Monday announced it has closed a $7.6 million Series C round of funding. The … Read the whole story
ClickZ has posted an article written by Adam Epstein, president and COO at adMarketplace, which notes that programmatic is "awesome" because it's now needed … Read the whole story
Collective, a programmatic ad company, last week announced it will be relocating its New York headquarters at the end of the month. The company … Read the whole story
Much has been made over the last 12 months about the rise and rise of programmatic advertising: Its shady practices are scamming advertisers out … Read the whole story
Political turmoil in Russia has not stopped U.S. and European companies from running paid-search advertisements in the country on Russia's most popular search engine, … Read the whole story
Today's news from the World Federation of Advertisers that nearly three in four advertisers prefer traditional media buying over programmatic shows the deep concerns … Read the whole story
AOL is expanding its lineup of rich media mobile ads with a new full-page, interstitial unit aimed at attracting brand advertising dollars. The new … Read the whole story