RTBlog
by Tyler Loechner, Staff Writer
Advertisers in Europe spent 249% more through programmatic channels in Q2 2014 compared to the year before, according to a new Adform report on European RTB (real-time bidding) trends. Similarly, … Read the whole story
by Tyler Loechner
The digital ad industry appears to be in the midst of a shift of power when it comes to programmatic trading. A rift has … Read the whole story
COMMENTARY
by Skip Brand
Since the beginning of the digital media era, AOL, Microsoft, Yahoo, Google and now Facebook have set the direction, held the most reach, and … Read the whole story
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by Tyler Loechner
MediaMath, a demand-side platform (DSP), on Tuesday announced a partnership with DataXpand, an Latin American audience data firm. DataXpand runs an "audience data marketplace," … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Programmatic advertising has become widespread in display ads, and is poised to make deeper inroads into video and TV. Already, 84% of ad executives … Read the whole story
by Laurie Sullivan
Bing has released a dashboard giving search marketers a six-month view that digs deeper into several important metrics and key performance indicators (KPIs) like … Read the whole story
COMMENTARY
by Jim Price
On the agency side, we hear a lot of brands argue that they simply don't have the clout to make the leap from local … Read the whole story
by Tyler Loechner
Rocket Fuel this week announced that J. Peter Bardwick, the company's chief financial officer, intends to resign as CFO at the end of Q3 … Read the whole story
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by Tyler Loechner
Cross-device audience targeting firm Dstillery on Tuesday announced a partnership with attribution company Placed. The companies claim the partnership will help retailers measure the … Read the whole story