RTBlog
by Tyler Loechner, Staff Writer
At dmexco 2014 on Thursday, the IAB Europe announced that the programmatic market in Europe was EUR2.08 billion ($2.69 billion) in 2013 -- up 111% from EUR0.98 ($1.27 billion) in … Read the whole story
by Tyler Loechner
With the 2014 U.S. midterm elections just around the corner, Targeted Victory, a data management platform (DMP) focused on Republican political media campaigns, is … Read the whole story
COMMENTARY
by Josh Wexler
Private marketplaces are widely seen as a hot opportunity for brands and advertisers. Here are a few ways that buyers and sellers can ensure … Read the whole story
by Erik Sass
The Local Media Consortium, which represents over 50 local media companies with 1,200 individual publications across the U.S. and Puerto Rico, has entered into … Read the whole story
COMMENTARY
by Paul Martecchini, Op-Ed Contributor
Brand managers ask whether it's possible to launch branding initiatives programmatically, but I think that's the wrong question. What they need to ask is: … Read the whole story
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by Tyler Loechner
Improve Digital, a supply-side platform (SSP), on Wednesday announced the launch of a "programmatic native" product for publishers. Improve's native offering will work across … Read the whole story
COMMENTARY
by Ari Rosenberg, Op-Ed Contributor
Today's date creeps up every year, kidnaps my subconscious, and dumps it unmercifully back to that day. My memories are as clear as the … Read the whole story
by Tyler Loechner
Programmatic video ad tech company Tremor Video this week announced the appointment of Laura Buchman as VP of publisher sales. She will oversee publisher … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Jared Belsky, president of digital agency 360i, wrote an article published by Advertising Age calling for programmatic reform. Read the whole story
by Tyler Loechner
In a bid to help boost the quality of digital video advertising, video ad management platform Vindico on Wednesday announced that it now allows … Read the whole story
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by Richard Whitman, Columnist
So what changes is Interpublic Group making in the wake of reports about Cadillac's poor performance over the past year? Well, here it is … Read the whole story
COMMENTARY
by Jennifer Lum, Columnist
Today, a new set of industry players has developed the ability to deliver scalable audience targeting through cross-device user identification technology and the ability … Read the whole story