At dmexco 2014 on Thursday, the IAB Europe announced that the programmatic market in Europe was EUR2.08 billion ($2.69 billion) in 2013 -- up 111% from EUR0.98 ($1.27 billion) in … Read the whole story
With the 2014 U.S. midterm elections just around the corner, Targeted Victory, a data management platform (DMP) focused on Republican political media campaigns, is … Read the whole story
Private marketplaces are widely seen as a hot opportunity for brands and advertisers. Here are a few ways that buyers and sellers can ensure … Read the whole story
The Local Media Consortium, which represents over 50 local media companies with 1,200 individual publications across the U.S. and Puerto Rico, has entered into … Read the whole story
Brand managers ask whether it's possible to launch branding initiatives programmatically, but I think that's the wrong question. What they need to ask is: … Read the whole story
Improve Digital, a supply-side platform (SSP), on Wednesday announced the launch of a "programmatic native" product for publishers. Improve's native offering will work across … Read the whole story
Today's date creeps up every year, kidnaps my subconscious, and dumps it unmercifully back to that day. My memories are as clear as the … Read the whole story
Programmatic video ad tech company Tremor Video this week announced the appointment of Laura Buchman as VP of publisher sales. She will oversee publisher … Read the whole story
Jared Belsky, president of digital agency 360i, wrote an article published by Advertising Age calling for programmatic reform. Read the whole story
In a bid to help boost the quality of digital video advertising, video ad management platform Vindico on Wednesday announced that it now allows … Read the whole story
So what changes is Interpublic Group making in the wake of reports about Cadillac's poor performance over the past year? Well, here it is … Read the whole story
Today, a new set of industry players has developed the ability to deliver scalable audience targeting through cross-device user identification technology and the ability … Read the whole story