RTBlog
Alliance Data Systems (ADS), which owns Epsilon, this week announced that it will acquire Conversant, formerly known as ValueClick, for $2.3 billion. Conversant -- which had spent nearly a decade … Read the whole story
Specific Media has beefed up its TV audience targeting platform with the addition of audience data from media research firm Kantar Media and media … Read the whole story
SpotXchange, the Denver-based supply-side platform (SSP) that was majority-acquired by European media company RTL Group this summer, this week made its first moves to … Read the whole story
COMMENTARYCertain themes continually return to certain sectors, especially if the short-term newsflow seemingly supports the trajectory of those themes. Last week we revisited the … Read the whole story
Vik Kathuria in April was named global chief media officer at Publicis Groupe's Razorfish. In that role, he oversees the agency's 300 media employees … Read the whole story
- COMMENTARY
Generally, when you sit through about a 40-slide deck in a darkened room, it is all you can do to keep the lids from … Read the whole story
Mobile ad platform xAd on Thursday announced the appointment of Magid Abraham, executive chairman, CEO and co-founder of comScore, to its board of directors. Read the whole story
Centro this week announced the appointment of Kristin Haarlow as regional VP (West) of media strategy and operations. She joins Centro from Spark, where … Read the whole story
- COMMENTARY
The Economist has posted an article exploring programmatic media-buying -- or the "electronic marketplace for online ads," to be exact -- writing that it … Read the whole story
The 20-year industry veteran has been elevated to the new post of global director of research and analytics, and is tasked with integrating Annalect's … Read the whole story
- COMMENTARY
Jeff Haley, CEO of Marketron, wrote an article on AdExchanger contending that programmatic will be a "big part of the future of radio," calling … Read the whole story
COMMENTARYiCrossing's access to Hearst's audience data from 200 million unique monthly visitors across its network of sites and other third-party sources gives a newly … Read the whole story
- COMMENTARY
Combine Apple Pay with iBeacons and what do you get? Aside from a privacy issue there are obvious answers for, you would get wireless … Read the whole story
