RTBlog
by Tyler Loechner, Staff Writer
"Taking programmatic in-house" is a thing -- and it might be the thing one year from now, if we are to take marketers at their word. At this time next … Read the whole story
by Tyler Loechner
Programmatic video has truly taken hold -- so much so that it is now the predominant way in which brands buy online video ads. … Read the whole story
COMMENTARY
by Walt Horstman
Digital demand-side platforms (DSPs) have set the bar for what today's media planners and buyers require. Intuitive user interfaces, easy application of first- and … Read the whole story
by Tyler Loechner
Varick Media Management on Monday announced its foray into the "programmatic native" space with three major partnerships. The trading desk has partnered with Nativo, … Read the whole story
COMMENTARY
by Harvey Chipkin, Columnist
The hotel business used to be about location, location, location. Now it's about data, data, data. Unlike location, however, data alone might not ensure … Read the whole story
by Laurie Sullivan
Google has paid an undisclosed sum to acquire Polar, a startup with technology used to poll mobile device users for their opinion on a … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The accuracy of location data has improved substantially recently with ads for mobile shopping now approaching location perfection. Those are among the latest finding … Read the whole story
by Gavin O'Malley
The Dodo is not extinct. Far from it -- the animal-obsessed, social media-driven content platform just secured a $4.68 million Series A funding round … Read the whole story