RTBlog
by Tyler Loechner, Staff Writer
Marketers can get rather creative with targeting parameters, but still some of the most basic categorizations might be all you need. Of course, that depends on what you're looking for … Read the whole story
by Tyler Loechner
Following through on its promise from last fall to up its game in the mobile programmatic space, Microsoft on Tuesday announced the addition of … Read the whole story
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by Tyler Loechner
Discovery Communications on Monday announced it has joined the "FourFronts" programmatic marketplace, a pilot program that was first announced in May. Other participants on … Read the whole story
COMMENTARY
by Ben Kartzman, Op-Ed Contributor
The ad tech industry has made incredible strides in making media buying more efficient and consumer data more powerful, but the world of creative … Read the whole story
by Tyler Loechner
ShopIgniter, the social mobile ad firm acquired by Mixpo earlier this month, on Monday announced it is one of two companies to be named … Read the whole story
COMMENTARY
by James Green, Op-Ed Contributor
The recent shift to real-time buying (RTB) and growth of programmatic marketing has changed the traditional way of buying display media, making it more … Read the whole story
by Laurie Sullivan
Microsoft will make location targeting and ad scheduling improvements to Bing Ads based on feedback from brands using the tools. The move is part … Read the whole story
COMMENTARY
by Jim Yang
There's little doubt that we live in an era that's all about Big Data. Everything from businesses to politicians-even online dating sites-heavily rely on … Read the whole story
COMMENTARY
by Aleck Schleider , Columnist
Last week, Nielsen released new data showing that the percentage of campaigns using broad demo targeting declined 10% year-over-year, as brands are using increasingly … Read the whole story