RTBlog
by Tyler Loechner, Staff Writer
Real-Time Daily caught up with Keith Lorizio, the newly appointed chief revenue officer of Chango, a demand-side platform (DSP) and data management platform (DMP), to talk about his new role … Read the whole story
by Tyler Loechner
While Retail companies continue to be the biggest spenders in the programmatic space, Consumer Packaged Goods (CPG) companies emerged as the second biggest spenders … Read the whole story
COMMENTARY
by Richard Jalichandra
Like many publishers, agencies are burdened by the sky-high procedural cost of buying and selling digital media. We thought RTB could be a solution, … Read the whole story
by Tyler Loechner
With the midterm elections on the horizon, political marketers are preparing to make use of programmatic buying to reach their audiences. A new STRATA … Read the whole story
COMMENTARY
by Brian Nadres , Op-Ed Contributor
Originally, agencies centralized all programmatic media buying at a trading desk. We had to. We needed a group dedicated to learning the new technologies … Read the whole story
by Joe Mandese
In an effort to make online advertising a safer place, the Interactive Advertising Bureau this morning unveiled "Anti-Fraud Principles" designed to address the proliferation … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
"Ad agencies trying to lure marketers to use their programmatic ad units were tempted by short-term revenue gains at the expense of long term … Read the whole story
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by Tyler Loechner
Programmatic video ad platform Videology on Tuesday announced that it anticipates its 2014 revenues to approach $300 million, up from $135.5 million in 2012. … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
The Interactive Advertising Bureau's new anti-fraud principles, issued this morning, contain a surprise: They appear to take aim at adware and other "illegitimate" platforms … Read the whole story
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by Mark Walsh
Kenshoo on Tuesday announced acquiring Facebook Preferred Marketing Developer (PMD) Adquant in a move aimed at bolstering its social and mobile marketing offerings. Kenshoo, … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Knowing the psychological profile of women your brand targets with search optimization and paid-search ads will produce better insight into the technology that will … Read the whole story
by Laurie Sullivan
Demand for information from Google and YouTube from United States authorities rose 19% during the first six months in 2014, and 150% since the … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Chris Louie, VP of product leadership for advertising effectiveness at Nielsen, wrote an article posted by Advertising Age outlining how brands should measure programmatic … Read the whole story