RTBlog
Real-Time Daily caught up with Keith Lorizio, the newly appointed chief revenue officer of Chango, a demand-side platform (DSP) and data management platform (DMP), to talk about his new role … Read the whole story
While Retail companies continue to be the biggest spenders in the programmatic space, Consumer Packaged Goods (CPG) companies emerged as the second biggest spenders … Read the whole story
- COMMENTARY
Like many publishers, agencies are burdened by the sky-high procedural cost of buying and selling digital media. We thought RTB could be a solution, … Read the whole story
With the midterm elections on the horizon, political marketers are preparing to make use of programmatic buying to reach their audiences. A new STRATA … Read the whole story
- COMMENTARY
Originally, agencies centralized all programmatic media buying at a trading desk. We had to. We needed a group dedicated to learning the new technologies … Read the whole story
In an effort to make online advertising a safer place, the Interactive Advertising Bureau this morning unveiled "Anti-Fraud Principles" designed to address the proliferation … Read the whole story
- COMMENTARY
"Ad agencies trying to lure marketers to use their programmatic ad units were tempted by short-term revenue gains at the expense of long term … Read the whole story
Programmatic video ad platform Videology on Tuesday announced that it anticipates its 2014 revenues to approach $300 million, up from $135.5 million in 2012. … Read the whole story
- COMMENTARY
The Interactive Advertising Bureau's new anti-fraud principles, issued this morning, contain a surprise: They appear to take aim at adware and other "illegitimate" platforms … Read the whole story
Kenshoo on Tuesday announced acquiring Facebook Preferred Marketing Developer (PMD) Adquant in a move aimed at bolstering its social and mobile marketing offerings. Kenshoo, … Read the whole story
COMMENTARYKnowing the psychological profile of women your brand targets with search optimization and paid-search ads will produce better insight into the technology that will … Read the whole story
Demand for information from Google and YouTube from United States authorities rose 19% during the first six months in 2014, and 150% since the … Read the whole story
- COMMENTARY
Chris Louie, VP of product leadership for advertising effectiveness at Nielsen, wrote an article posted by Advertising Age outlining how brands should measure programmatic … Read the whole story
