RTBlog
by Tyler Loechner, Staff Writer
"If you're dealing with cold traffic -- traffic that has not already been qualified with a direct site visit -- I don't necessarily think that open RTB exchanges have the … Read the whole story
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by Tyler Loechner
Mobile ad exchange Nexage on Thursday announced that programatic spend through its exchange is up 227% year-over-year. Private exchange use via Nexage is up … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Programmatic will always receive positive and negative comments and headlines. However, what we must never lose sight of is not just campaign results and … Read the whole story
by Tyler Loechner
Sell-side platform (SSP) PubMatic on Thursday announced the appointment of Rachel Bergman as vice president of customer success, a new position at the company. … Read the whole story
COMMENTARY
by John Snyder
Brands have traditionally planned media buys based on gender, geography and white lists of known users as well as buying the Top 20 portals … Read the whole story
by Joe Mandese
In a potential blow to its credibility, Simmons has lost Media Rating Council accreditation for its National Consumer Study, including the National Hispanic Consumer … Read the whole story
by Larissa Faw
Lighting company Royal Philips is introducing Hue, a new connected lighting system that company executives believe "marks a turning point in the history of … Read the whole story
COMMENTARY
by Fard Johnmar, Op-Ed Contributor
A little over a year-and-a-half ago, I wrote a column for Marketing:Health focusing on the emergence of technology-aided content personalization. It was one of … Read the whole story