RTBlog
by Tyler Loechner, Staff Writer
Martin Sorrell may believe that marketers taking programmatic tech in-house and forgoing agency trading desks is "a temporary phenomenon," per "The Wall Street Journal" -- but that didn't stop WPP … Read the whole story
by Joe Mandese
After years of struggling with the fundamental ad technology question -- is it best to build, buy or rent -- WPP has decided it … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Affiliate marketing continues to play catch-up with search when it comes to tools and automation. Many marketers lack the tools that allow brands like … Read the whole story
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by Tyler Loechner
RBC Capital Markets has posted a roundup of the AdExchanger Programmatic I/O conference that recently took place in New York, kicking off the roundup … Read the whole story
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by Richard Whitman, Columnist
Oh, but wait, says know-it-all Sir Martin Sorrell. "It's a temporary phenomenon. Our view is after a year or two it will change. I … Read the whole story
by Laurie Sullivan
Researchers at Malwarebytes have identified malicious code serving through advertisements from Google's DoubleClick ad servers and the advertising platform Zedo. The ads served up … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Videoplaza director David Muehle told Beet.TV in an interview that he believes programmatic video is "two to three years behind" display. Read the whole story
by Tyler Loechner
Triggit, an ad retargeting platform, on Friday announced a partnership with native ad exchange TripleLift. The partnership opens up TripleLift's native ad inventory to … Read the whole story
by Joe Mandese
The emergence of digital media gave rise to the term "clicks & mortar," an eCommerce play off the concept of physical "bricks and mortar" … Read the whole story
by Joe Mandese
Global ad spending is back on a healthy expansion track, and much of it -- not surprisingly -- is coming from the rapid consumer … Read the whole story
by Laurie Sullivan
Shopzilla, best known for its comparative shopping site, will officially rebrand its corporate name to Connexity, emphasizing the transition to support its network of … Read the whole story