RTBlog
by Tyler Loechner, Staff Writer
Mobile ad firm Millennial Media on Tuesday announced its plans to acquire Nexage, a mobile ad exchange and supply-side platform (SSP), for $107.5 million. However, with 80% of the deal's … Read the whole story
by Tyler Loechner
Varick Media Management (VMM), the agency trading desk inside MDC Partners, on Monday announced a partnership with Integral Ad Science to measure ad viewability … Read the whole story
COMMENTARY
by Bill Glass
Every marketer wants to influence consumers, but if you listen to the social scientists you'd realize that our jobs are even harder than we … Read the whole story
by Tyler Loechner
MediaLink, an influential marketing and media consultancy, on Monday announced the appointment of Matt Spiegel as SVP and general manager of marketing and technology … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
It's a touchy subject, but new research shows bloggers are 50:50 -- depending on the brand and agency -- on whether to charge for … Read the whole story
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by Laurie Sullivan
Retargeting has been cited as one of the most powerful performance marketing tools, but 51% of respondents participating in a survey released Tuesday said … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Someone forgot to turn off the real-time social media robots last week. The late, great Joan Rivers appeared to post to Instagram an endorsement … Read the whole story
by Tyler Loechner
Ubimo, a mobile ad tech firm headquartered in Tel Aviv, Israel, on Tuesday announced its expansion to the U.S. with the opening of an … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
I wanted to react to Catharine Taylor's recent column about the lack of social media activity by CMOs. She refers to Infegy's list of … Read the whole story
by Tyler Loechner
Yieldex, a revenue management software provider, this week announced it has updated its analytics dashboard to include direct and indirect (programmatic) sales data side-by-side. … Read the whole story
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by The Editor
A story in the Sept. 22nd edition of Real-Time Daily ("Now TV Viewers Can Be Targeted Based On Clicks, Or Mortar") incorrectly reported that … Read the whole story
by Joe Mandese
The emergence of digital media gave rise to the term "clicks & mortar," an eCommerce play off the concept of physical "bricks and mortar" … Read the whole story