RTBlog
The midterm elections are rapidly approaching, naturally giving rise to chatter -- and pitches, at least for reporters -- about political advertising. And the buildup to the 2014 midterms has … Read the whole story
Beachfront Media, a video ad tech company, on Tuesday announced the launch of Beachfront.io, programmatic video ad platform for mobile app advertisers. The platform … Read the whole story
- COMMENTARY
The latest threat to programmatic brand advertising (PBA) is obesity. Everyone knows America tops the list of obese countries, but we are also contributing … Read the whole story
Aiming to ramp up its programmatic trading technologies, mobile ad firm Millennial Media on Tuesday announced the acquisition of mobile real-time bidding (RTB) exchange … Read the whole story
- COMMENTARY
We are a society that measures everything we do, and size truly does matter. Last week saw the release of the iPhone 6 and … Read the whole story
ExtendTV, a company founded one year ago to help local businesses reach audiences via video advertising, on Tuesday announced its official launch and unveiled … Read the whole story
- COMMENTARY
For search marketers, context is something we know all too well, but often take for granted. After all, the context of search is pretty … Read the whole story
Technology Business Research (TBR) on Tuesday announced the addition of Seth Ulinski to its team of senior analytics. Ulinski will lead TBR's new ad … Read the whole story
- COMMENTARY
Ever wondered what a "like" is really worth -- or even if a like is really worth having? Well, MIT researchers have lifted the … Read the whole story
Serving as further evidence that "real-time" is becoming synonymous with social media advertising, social media optimization platform SocialFlow on Tuesday rolled out updates to … Read the whole story
- COMMENTARY
One of the lesser-known facts about the video advertising industry is that the ad ecosystem's knowledge of the content is limited to literally just … Read the whole story
Following months of speculation, Facebook is reportedly about ready to unveil a new advertising platform, which builds on its acquisition of Atlas last year. … Read the whole story
