RTBlog
by Tyler Loechner, Staff Writer
The midterm elections are rapidly approaching, naturally giving rise to chatter -- and pitches, at least for reporters -- about political advertising. And the buildup to the 2014 midterms has … Read the whole story
by Tyler Loechner
Beachfront Media, a video ad tech company, on Tuesday announced the launch of Beachfront.io, programmatic video ad platform for mobile app advertisers. The platform … Read the whole story
COMMENTARY
by Skip Brand
The latest threat to programmatic brand advertising (PBA) is obesity. Everyone knows America tops the list of obese countries, but we are also contributing … Read the whole story
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by Mark Walsh
Aiming to ramp up its programmatic trading technologies, mobile ad firm Millennial Media on Tuesday announced the acquisition of mobile real-time bidding (RTB) exchange … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
We are a society that measures everything we do, and size truly does matter. Last week saw the release of the iPhone 6 and … Read the whole story
by Tyler Loechner
ExtendTV, a company founded one year ago to help local businesses reach audiences via video advertising, on Tuesday announced its official launch and unveiled … Read the whole story
COMMENTARY
by Aaron Goldman, Op-Ed Contributor
For search marketers, context is something we know all too well, but often take for granted. After all, the context of search is pretty … Read the whole story
by Tyler Loechner
Technology Business Research (TBR) on Tuesday announced the addition of Seth Ulinski to its team of senior analytics. Ulinski will lead TBR's new ad … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Ever wondered what a "like" is really worth -- or even if a like is really worth having? Well, MIT researchers have lifted the … Read the whole story
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by Tyler Loechner
Serving as further evidence that "real-time" is becoming synonymous with social media advertising, social media optimization platform SocialFlow on Tuesday rolled out updates to … Read the whole story
COMMENTARY
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One of the lesser-known facts about the video advertising industry is that the ad ecosystem's knowledge of the content is limited to literally just … Read the whole story
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by Gavin O'Malley
Following months of speculation, Facebook is reportedly about ready to unveil a new advertising platform, which builds on its acquisition of Atlas last year. … Read the whole story