RTBlog
by Joe Mandese
In 1975, J. Walter Thompson did a study estimating the average consumer was exposed to about 500 brand impressions each day. Today, Nielsen estimates it's more like 5,000. While it's … Read the whole story
by The Editor
The Ad Sentiment Index (ASI) dropped to 94.7 Tuesday, down nearly three points from 97.3 at the start of the week, and down sharply … Read the whole story
COMMENTARY
by Jeff Kaldahl
If you work in real-time advertising, you shouldn't just care about attribution models, you should be downright obsessed with them. Why? Because attribution means … Read the whole story
by Tyler Loechner
AOL Canada on Wednesday announced that all of its ad inventory, including display, video and mobile, will be available for programmatic buying through AOP … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According Adap.tv's 2014 US Video State of Industry report, premium video is going programmatic. This time last year, says the report, video publishers were … Read the whole story
by Tyler Loechner
Wenner Media, publisher of "Rolling Stone," "Us Weekly" and "Men's Journal," this week announced a partnership with iSocket, a "programmatic direct" ad platform. "Programmatic … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Joanna O'Connell, director of research at AdExchanger Research, this week penned an article in response to Martin Sorrell's recent comments that he believes the … Read the whole story
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by Tyler Loechner
Turn, a demand-side platform (DSP), on Thursday announced two partnerships, both of which are focused on international markets. Turn has struck partnerships with audience … Read the whole story
by Joe Mandese
In what either was the last upfront pitch of the 2014-15 or the first of the 2015-16 TV buying season, real people -- not … Read the whole story