RTBlog
It's a good thing Tyler Loechner edits Real-Time Daily, and not me. That's because he understands programmatic ad technology better than I do. And he can prove it. Actually, he … Read the whole story
Consumer sentiment about advertising fell nearly a point Wednesday, as the Ad Sentiment Index climbed to 95.4 from 94.7 on Tuesday. Sentiment for all … Read the whole story
- COMMENTARY
If you work in real-time advertising, you shouldn't just care about attribution models, you should be downright obsessed with them. Why? Because attribution means … Read the whole story
Vibrant Media, a native ad network, on Thursday announced its official entrance to the programmatic space by taking its private ad exchange out of … Read the whole story
- COMMENTARY
I saw an interesting lament from a marketer that has been trying to reach prospects by phone, but is frustrated because "nobody answers their … Read the whole story
Publicis Groupe's VivaKi on Thursday announced the launch of Quality Index via Audience on Demand (AOD), the company's trading desk. The Quality Index will … Read the whole story
- COMMENTARY
According Adap.tv's 2014 US Video State of Industry report, premium video is going programmatic. This time last year, says the report, video publishers were … Read the whole story
Turn, a demand-side platform (DSP), on Thursday announced two partnerships, both of which are focused on international markets. Turn has struck partnerships with audience … Read the whole story
- COMMENTARY
"Videology's chief executive Scott Ferber has said that agencies have an opportunity to add value to client spend to help them grow their buying … Read the whole story
Integral Ad Science on Friday announced the launch of Causal Impact, a new ad measurement tool intended to help advertisers understand the impact of … Read the whole story
WPP Out-of-Home network Kinetic Worldwide this morning announced a major restructuring of its global organization, affecting most key markets. The move, which follows the … Read the whole story
Clearstream, a video ad targeting platform that uses real-time bidding (RTB), on Thursday announced it has acquired EngageHD, a mobile ad targeting platform. Follow … Read the whole story
