RTBlog
by Joe Mandese
It's a good thing Tyler Loechner edits Real-Time Daily, and not me. That's because he understands programmatic ad technology better than I do. And he can prove it. Actually, he … Read the whole story
by Real-Time Daily Editors
Consumer sentiment about advertising fell nearly a point Wednesday, as the Ad Sentiment Index climbed to 95.4 from 94.7 on Tuesday. Sentiment for all … Read the whole story
COMMENTARY
by Jeff Kaldahl
If you work in real-time advertising, you shouldn't just care about attribution models, you should be downright obsessed with them. Why? Because attribution means … Read the whole story
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by Tyler Loechner
Vibrant Media, a native ad network, on Thursday announced its official entrance to the programmatic space by taking its private ad exchange out of … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
I saw an interesting lament from a marketer that has been trying to reach prospects by phone, but is frustrated because "nobody answers their … Read the whole story
by Tyler Loechner
Publicis Groupe's VivaKi on Thursday announced the launch of Quality Index via Audience on Demand (AOD), the company's trading desk. The Quality Index will … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According Adap.tv's 2014 US Video State of Industry report, premium video is going programmatic. This time last year, says the report, video publishers were … Read the whole story
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by Tyler Loechner
Turn, a demand-side platform (DSP), on Thursday announced two partnerships, both of which are focused on international markets. Turn has struck partnerships with audience … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
"Videology's chief executive Scott Ferber has said that agencies have an opportunity to add value to client spend to help them grow their buying … Read the whole story
by Tyler Loechner
Integral Ad Science on Friday announced the launch of Causal Impact, a new ad measurement tool intended to help advertisers understand the impact of … Read the whole story
by Joe Mandese
WPP Out-of-Home network Kinetic Worldwide this morning announced a major restructuring of its global organization, affecting most key markets. The move, which follows the … Read the whole story
by Tyler Loechner
Clearstream, a video ad targeting platform that uses real-time bidding (RTB), on Thursday announced it has acquired EngageHD, a mobile ad targeting platform. Follow … Read the whole story