RTBlog
The big news out this morning in the programmatic space -- other than the fact that Advertising Week kicks off, which "The Wall Street Journal' is dubbing the (Programmatic) Advertising … Read the whole story
The fastest-growing segment of media-buying isn't a medium, but a way of buying media: programmatic. That's what the latest tracking study from Interpublic's Mediabrands' … Read the whole story
Eric Schmidt-Backed Datorama Wants To Make Madison Avenue More Agile, Less Tied Up In InfrastructureAutomation is the rage on Madison Avenue, but much of the focus has been on how agencies and advertisers can utilize technology to buy … Read the whole story
The companies said the move would provide VivaKi and other Publicis Groupe agencies with greater access to so-called "premium reserved and non-reserved video environments … Read the whole story
With the debut of NBCUx, NBCUniversal says it will now extend the launch of its programmatic digital ad sales technology. NBCUx will offer data-enabled … Read the whole story
Google will release a series of ads and tools Monday to support brands looking to connect with consumers who are hopping from one mobile … Read the whole story
After trending down throughout the week, consumer sentiment about advertising climbed at week's end. The Ad Sentiment Index rose to 94.3 on Saturday, after … Read the whole story
- COMMENTARY
For many people in the digital advertising industry, 2014 is turning into "the year of viewability." This has certainly been a hot topic of … Read the whole story
- COMMENTARY
More and more marketers, reacting to the chaos of fragmented TV viewership by digging deeper into when their target audiences are watching TV, find … Read the whole story
- COMMENTARY
One of the biggest problems clients' have today is reaching their audience. We've talked endlessly about media fragmentation and the era of distractions, but … Read the whole story
