RTBlog
by Tyler Loechner, Staff Writer
The big news out this morning in the programmatic space -- other than the fact that Advertising Week kicks off, which "The Wall Street Journal' is dubbing the (Programmatic) Advertising … Read the whole story
by Joe Mandese
The fastest-growing segment of media-buying isn't a medium, but a way of buying media: programmatic. That's what the latest tracking study from Interpublic's Mediabrands' … Read the whole story
by Joe Mandese
Automation is the rage on Madison Avenue, but much of the focus has been on how agencies and advertisers can utilize technology to buy … Read the whole story
by Steve McClellan
The companies said the move would provide VivaKi and other Publicis Groupe agencies with greater access to so-called "premium reserved and non-reserved video environments … Read the whole story
by Wayne Friedman
With the debut of NBCUx, NBCUniversal says it will now extend the launch of its programmatic digital ad sales technology. NBCUx will offer data-enabled … Read the whole story
by Laurie Sullivan
Google will release a series of ads and tools Monday to support brands looking to connect with consumers who are hopping from one mobile … Read the whole story
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by Real-Time Daily Editors
After trending down throughout the week, consumer sentiment about advertising climbed at week's end. The Ad Sentiment Index rose to 94.3 on Saturday, after … Read the whole story
COMMENTARY
by Bob Liodice
For many people in the digital advertising industry, 2014 is turning into "the year of viewability." This has certainly been a hot topic of … Read the whole story
COMMENTARY
by John Piccone
More and more marketers, reacting to the chaos of fragmented TV viewership by digging deeper into when their target audiences are watching TV, find … Read the whole story
COMMENTARY
by Tom Goodwin, Op-Ed Contributor
One of the biggest problems clients' have today is reaching their audience. We've talked endlessly about media fragmentation and the era of distractions, but … Read the whole story