Video was the name of the game at last night's Programmatic Upfront event hosted by AOL, which I guess should be expected from an event with the word "Upfront" in … Read the whole story
Big Data just got much bigger at AOL. At its second annual "Programmatic Upfront" event in New York on Monday, AOL announced the launch … Read the whole story
The rise of programmatic buying of media and automation of processes is perhaps the most important consequence of the increasingly wide reliance by the … Read the whole story
Havas, a programmatic pioneer among agency holding companies that created both the first agency trading desk and DMP (data management platform), is claiming another … Read the whole story
Data driven ad campaigns are great, but not always practical, according to panelists at the OMMA Premium Display conference, on Tuesday. For one, some … Read the whole story
Call it the death of the middleman. The next big push in programmatic media-buying is going to be about streamlining processes, stripping out intermediaries … Read the whole story
"... is powered by enhanced proprietary algorithms that offer clients fluid digitalisation, optimisation and addressability across formats. This ability to collate results and information … Read the whole story
DigitasLBi, a Publicis Groupe agency, on Monday announced a partnership with Rubicon Project. DigitasLBi will use Rubicon's "Agency Marketplace" technology to buy high-quality inventory … Read the whole story
The Wall Street Journal has posted a CMO Today article titled: "Welcome to (Programmatic) Advertising Week," writing that Advertising Week now "seems like it … Read the whole story
After climbing at week's end, consumer sentiment about advertising declined coming into this week, with the Ad Sentiment Index falling to a 92.0 Sunday. … Read the whole story
Sociomantic Labs, a retargeting firm, on Monday announced the appointment of Jonathan Setty as commercial director. He will focus on the company's UK business. Read the whole story
Undertone, an ad network, is becoming more involved in the programmatic ad space. Three months after acquiring programmatic ad company Upfront Digital Media, Undertone … Read the whole story
Tremor Video on Monday announced it has partnered with seven demand-side platforms (DSPs) to add new demand sources to its video supply-side platform (SSP). Read the whole story
Altitude Digital, a supply-side platform (SSP) for video, on Monday announced the appointments of Ryan Abrahams and Max Gideon as VP of new revenue … Read the whole story
Following the search trend into content marketing, BloomReach Tuesday announced two platforms to help retail merchants and search marketers optimize content based on data … Read the whole story