RTBlog
by Tyler Loechner, Staff Writer
It's all about the audience in New York today. Actually, it's all about the data, because that's where marketers find the audience. Speaking at the OMMA Audience Targeting event in … Read the whole story
by Tyler Loechner
Sharethrough, a native ad exchange headquartered in San Francisco, on Tuesday announced it has raised $10 million in a strategic investment round led by … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Data driven ad campaigns are great, but not always practical, according to panelists at the OMMA Premium Display conference, on Tuesday. For one, some … Read the whole story
by Laurie Sullivan
Following the search trend into content marketing, BloomReach Tuesday announced two platforms to help retail merchants and search marketers optimize content based on data … Read the whole story
COMMENTARY
by Manish Bhatia, Jane Clarke
There is a path for our industry to make true cross-platform measurement a reality - one that can bring both buyers and sellers together … Read the whole story
-
by Tyler Loechner
Komli Media, a demand-side platform (DSP) headquartered in Mumbai, India, on Tuesday announced the launch of a new cross-channel CRM (customer relationship management) remarking … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
For ad buyers, what constitutes a "premium publisher," today? For Cramer-Krasselt, premium means a top publisher that can "bring [one its brand client's] strategies … Read the whole story
by Real-Time Daily Editors
Consumer sentiment about advertising jumped more than eight points Tuesday, with the Ad Sentiment Index closing at 100.9 for the day, up from 92.8 … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
If you were wondering why Audi enlisted Ricky Gervais to promote it new A3 sedan, then, well, you're in good company. Benny Lawrence, Manager … Read the whole story
by Tyler Loechner
Demandbase, a retargeting platform for B2B marketers, on Tuesday announced the opening of a new office in New York City and the appointment of … Read the whole story
by Mark Walsh
Given mobile growth since 2012, the Mobile Marketing Association on Tuesday issued a new report updating its "optimal" mobile budget allocation from an average … Read the whole story
by Laurie Sullivan
U.S. brands plan to invest more in search engine marketing in the coming year, but the majority will go toward mobile, per estimates released … Read the whole story
by Joe Mandese
Big Madison Avenue agencies often describe themselves as "investment managers," but usually they're referring to investing other people's money -- their clients'. MDC Partners' … Read the whole story