RTBlog
by Tyler Loechner, Staff Writer
Audience targeting and buying may appear to be the hot, (relatively) new terms of the ad industry, but Brian Wieser, senior analyst at Pivotal Research, contends the roots of audience … Read the whole story
by Karlene Lukovitz
Mondelez International has signed a global online video agreement with Google as part of its strategy to invest more of its media spending in … Read the whole story
COMMENTARY
by Skip Brand
The window to premium programmatic is not simply open, but it has been shattered. Everyone has a "programmatic first" mentality, which is needed for … Read the whole story
by Steve McClellan
This new collective organization will build upon the initial work laid out by the IAB Trustworthy Digital Supply Chain Initiative. The new body will … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
OMMA RTB at Advertising Week in New York got off to an interesting -- and fitting, giving the complexity of the space -- start. … Read the whole story
by Tyler Loechner
Millennial Media, a mobile ad firm, this week announced it has appointed Jason Kelly as president of its managed media business. Kelly is expected … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Speaking on the "What is an audience?" panel at OMMA Audience Targeting during Advertising Week New York on Wednesday, Dstillery's chief data scientist, Claudia … Read the whole story
by Joe Mandese
Big Madison Avenue agencies often describe themselves as "investment managers," but usually they're referring to investing other people's money -- their clients'. MDC Partners' … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Real-time, or right time? The ideal answer may be "both," but Mike Margolin, SVP and director of audience strategy at RPA, believes right time … Read the whole story
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by Amy Corr
#Bendgate, when an iPhone 6 Plus bends when placed in a person's pants pocket, might just be a bigger social media phenomenon that actual, … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
I have been fortunate this past year to attend many different types of consumer-oriented conferences bringing together a myriad of technology companies, showcasing everything … Read the whole story
COMMENTARY
by Mark Walsh
The mobile banner came in for another beating yesterday during a panel yesterday at the OMMA Display conference focused on the topic. The question … Read the whole story