RTBlog
by Joe Mandese
At least not yet, Rocket Fuel CMO Eric Porres said in response to Jen Brady Thursday morning at OMMA RTB. Brady, a self-described skeptic of programmatic media-buying, is founder and … Read the whole story
by Tyler Loechner
The industry will find a way to fix itself. That idea was an essential theme at OMMA RTB during Advertising Week in New York … Read the whole story
COMMENTARY
by Jeremy Ozen
Abandoned-cart retargeting is one of the most basic types of retargeting, and it's very simple to execute as long as marketers only care about … Read the whole story
by Tyler Loechner
Millennial Media, a mobile ad firm, this week announced it has appointed Jason Kelly as president of its managed media business. Kelly is expected … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
OMMA RTB at Advertising Week in New York got off to an interesting -- and fitting, giving the complexity of the space -- start. … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Consumer goods giant Unilever has been using programmatic advertising for three years, Rob Master, the company's VP of media, said at OMMA RTB on … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Compared to closed exchanges, is the quality of inventory that much lower in open RTB exchanges? By "a country mile," according to Rob Master, … Read the whole story
by Laurie Sullivan
Google is behind an early prototype project that will link mobile devices like smartphones with vending machines, cars or any piece of hardware that … Read the whole story
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by Mark Walsh
Even as questions linger about Twitter's user growth, the microblogging service has continued to show strong ad gains this year. Its revenue more than … Read the whole story