RTBlog
Havas, an agency holding company heavily invested in the programmatic ad space, last week launched what it is calling a "meta DSP," or demand-side platform. Real-Time Daily wanted to learn … Read the whole story
One of the recurring topics during coffee breaks at this year's Advertising Week New York was Facebook's recent relaunch of Atlas, the ad server … Read the whole story
Rocket Fuel has announced the addition of real-time analytics to its programmatic ad platform. The analytics will be available to the company's managed service … Read the whole story
VivaKi has announced the promotion of Doug Kofoid to president of global solutions, a new position at the agency. Read the whole story
Havas CEO Yannick Bollore, speaking at an Advertising Week session, said a critical task before the industry is mastering mobile, which has become the … Read the whole story
Characterizing it as "the beginning of a big industry change," Zenith Media Chief Data Officer Rob Jayson this morning announced that the Publicis media … Read the whole story
- COMMENTARY
Programmatic and RTB are so new that nobody can fully predict what impact they will have. Although research from AOL today reveals that one … Read the whole story
- COMMENTARY
As the industry focuses on programmatic TV as an exciting, emerging way to shore up brands' network TV schedules, it is sometimes easy to … Read the whole story
COMMENTARYThey have become the most talked about media types since the dawn of the Web. Some won't be around in 10 years. It's more … Read the whole story
The notion of people merging with machines is jumping from fantasy to reality, thanks to media. It's just not happening the way sci-fi writers … Read the whole story
