RTBlog
by Tyler Loechner, Staff Writer
Havas, an agency holding company heavily invested in the programmatic ad space, last week launched what it is calling a "meta DSP," or demand-side platform. Real-Time Daily wanted to learn … Read the whole story
by Tyler Loechner
One of the recurring topics during coffee breaks at this year's Advertising Week New York was Facebook's recent relaunch of Atlas, the ad server … Read the whole story
by Tyler Loechner
Rocket Fuel has announced the addition of real-time analytics to its programmatic ad platform. The analytics will be available to the company's managed service … Read the whole story
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by Tyler Loechner
VivaKi has announced the promotion of Doug Kofoid to president of global solutions, a new position at the agency. Read the whole story
by Steve McClellan
Havas CEO Yannick Bollore, speaking at an Advertising Week session, said a critical task before the industry is mastering mobile, which has become the … Read the whole story
by Joe Mandese
Characterizing it as "the beginning of a big industry change," Zenith Media Chief Data Officer Rob Jayson this morning announced that the Publicis media … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Programmatic and RTB are so new that nobody can fully predict what impact they will have. Although research from AOL today reveals that one … Read the whole story
COMMENTARY
by Justin Evans
As the industry focuses on programmatic TV as an exciting, emerging way to shore up brands' network TV schedules, it is sometimes easy to … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
They have become the most talked about media types since the dawn of the Web. Some won't be around in 10 years. It's more … Read the whole story
by Laurie Sullivan
The notion of people merging with machines is jumping from fantasy to reality, thanks to media. It's just not happening the way sci-fi writers … Read the whole story