RTBlog
by Tyler Loechner, Staff Writer
Real-time advertising -- whether it be via programmatic campaigns, tweets during live events, or "right time" offers sent to a mobile phone -- has taken off in the advertising world, … Read the whole story
by Tyler Loechner
Dentsu, a Tokyo-based advertising and public relations company, on Tuesday announced it has partnered with Turn, a digital tech company with both a demand-side … Read the whole story
by Tyler Loechner
Datalogix, a data provider with a focus on connecting online ads to offline sales, on Wednesday announced a partnership with comScore. The partnership will … Read the whole story
by Erik Sass
Omnicom Media Group has signed a $200 million per year deal with iHeartMedia, formerly known as Clear Channel Communications, to develop customized media programs … Read the whole story
by Mark Walsh
After launching its Audience Network in April with a limited set of partners for testing, Facebook has opened up the ability to run ads … Read the whole story
by Real-Time Daily Editors
Consumer sentiment about advertising rose over six points Tuesday, with the Ad Sentiment Index closing at 99.9, up from 93.2 on Monday. Read the whole story
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by Tyler Loechner
Yesmail, the email marketing software arm of Yes Lifecycle Marketing, this week announced the launch of "Trigger Intelligence," a new technology that lets marketers … Read the whole story
COMMENTARY
by Skip Brand
The terms "paid, owned, and earned media" (POEM) have become the best way to describe the digital media space today. In fact, many argue … Read the whole story
COMMENTARY
by Steve Wooledge
Consumers generate an enormous amount of transaction and interaction data when they research, buy, and discuss products and services. The challenge, however, is that … Read the whole story
COMMENTARY
by Jamie Tedford, Op-Ed Contributor
Last week, many publications predicted that the "holy grail" of digital advertising would soon be within reach. The truth is, the pursuit of advertising's … Read the whole story