RTBlog
by Tyler Loechner, Staff Writer
When Twitter announced this morning that it is launching a new set of native ad features -- using Namo Media's technology, which it acquired in June -- my first thought … Read the whole story
by Tyler Loechner
Publicis Groupe's VivaKi on Wednesday announced it is working with Publicis Health Media (PHM), the media planning and buying agency within PHCG (Publicis Healthcare … Read the whole story
by Tyler Loechner
Videoplaza, a London-based video ad management and ad serving platform, on Thursday announced the launch of a programmatic trading platform, dubbed Konnect. The launch … Read the whole story
by Tyler Loechner
Specific Media on Wednesday announced it has expanded its partnership with Nielsen to include new sets of audience and segmentation data into its digital … Read the whole story
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by Tyler Loechner
Acxiom, a data management platform (DMP), on Wednesday announced it has partnered with Starcom Mediavest Group in Europe. SMG clients in Europe will have … Read the whole story
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by Tyler Loechner
Marimedia, a UK-based digital ad management platform, this week announced it has finalized its deal to acquire Taptica, a San Francisco-based mobile user acquisition … Read the whole story
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by Richard Whitman, Columnist
Running an advertising agency these days is like partaking in a game of old school dodgeball except without any balls because the other team … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Advertising Week was a fine, frenetic mixture of industry announcements, brilliant initiatives, measurement advancements and sales directions this year. There was talk of Big … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The mall may become even more of a major mobile shopper targeting arena. Mall shoppers have always faced a number of lures, from newspaper … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
IAB reports always lead to huge figures that leap off the page. Behind these, however, there is a very clear trend. It's no longer … Read the whole story
by Larissa Faw
Kodish will lead the global 350-person Strategy & Analytics capability with a remit to deliver effective data-driven strategies for clients. He will also be … Read the whole story